ValueFlow and Founder Led Investments enter into capital alliance

COMPANY NEWS: Sydney-based technology firm ValueFlow and investment group founder Led Investments have entered into a capital alliance to expand ValueFlow’s business in Australia and Asia Pacific, including an MSP offering for fast start programs in the Asian region.

ValueFlow has secured Founder Led Investments’ (FLI’s) financial support to expand its partnership with ServiceNow. The investment will enable ValueFlow to rapidly grow its business in Asia-Pacific countries by expanding its sales, implementation, and support delivery capabilities.

“ServiceNow has been a standout success story in the enterprise technology industry over the past five years, so we’re very excited to be able to deepen and extend our partnership with the company,” said ValueFlow founder Dave Favelle.

“We are especially looking forward to drawing on FLI’s deep understanding of the Asia Pacific IT market and customer needs as we reshape our business and solutions to meet their needs.”

ValueFlow has relaunched as a ServiceNow sales-led partner, focused on commercial and mid-markets covering ANZ and Asia. This engagement model allows authorized partners to directly sell ServiceNow licenses and provide related implementation and support services to customers.

ValueFlow provides digital transformation and ServiceNow-specific implementation, training and support services to a wide range of business and government customers including a ready-to-run out-of-the-box solution set that would provide fast start solution sets for ServiceNow’s growing Asian business.

“This private equity investment validates ValueFlow’s sustainable business model and strength in building customer relationships. We’re excited to be growing with our partners and enabling them to meet enormous demand for ServiceNow’s platform in ANZ and Asia,” said ServiceNow APJ vice president of alliances and channels ecosystem Marion Ryan.

The FLI team is focused on working with founders in high growth businesses. It aims to invest in, mentor and support founders on their journey to expand and scale up their businesses. Its team of investors have all successfully built companies from the start-up phase to multi-million-dollar enterprises across technology, professional services and retail industries.

FLI is a private investment fund created in 2019 by partners Dr Glen Richards, who was the founding managing director of Greencross and was a panellist on the Shark Tank TV show; Paul Wilson, the founder and managing director of Petbarn; technology industry pioneer Max White; and John Lawlor, a CFO with an extensive business and military background.


FLI co-founder Max White

White co-founded Data#3 and Extend Technologies, which expanded strongly in Australia, New Zealand and Asia as an SAP channel partner before being acquired by NTT Data. White continued to grow the business as CEO of NTT Data Business Solutions for Asia Pacific which included expanding the country coverage model for SAP through organic & acquisition to most countries across the Asian region.

White will join ValueFlow’s board as executive director, working closely with Dave Favelle and the company’s expert team. The company is also actively recruiting for a range of senior roles in line with its new strategy.

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Founder Led Investments

About ValueFlow

Founded in 2012, ValueFlow has grown to be one of the leading Elite ServiceNow Partners in Australia. By leveraging the capabilities of the NOW platform, ValueFlow has helped many organizations accelerate their digital transformation to deliver tangible business benefits.

About Founder Led Investments

Founder Led Investments – An investment team focused on working with founders in high growth businesses. It aims to invest in, mentor and support founders on their journey to expand and scale up their businesses.

From pre-seed ventures to more mature businesses – it works closely with entrepreneurs, founders and their people to grow their companies with a disciplined and competitive framework in the marketplace.

Its team has experience across and focus on specialty and FMCG, healthcare, professional services, food and agriculture, and information technology.


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