Launching a new app before you promote it is a recipe for failure. The most successful app launches start their marketing well before the app hits the app store. With over 3.48 million apps on Google Play Store and about 3,739 apps launched each day, the competition is getting fiercer every day.
Therefore, once you’ve done your research and ensured your app doesn’t replicate other apps on the Play Store but offers real value to users, the next step is creating a solid marketing strategy for your new app launch. This can include using influencer marketing software to find the right influencers to promote your new app and generate the buzz needed to make your app launch a success. Apart from working with influencers, here are some other great ways to make your new app launch a success:
1. Research Your Target Audience
The first step to ensuring a successful app launch is identifying your target audience. Knowing who your app is intended for can help you develop a strong marketing strategy around your ideal app users.
Knowing your target audience can help you leverage different marketing techniques and mediums, including social media platforms like Facebook and Instagram, to drive organic growth and engagement for your new app. You can also use blogs, promotional videos, and paid ads to promote your new app to your target users, helping create hype and interest before the launch day. Identifying your target audience will help you answer several questions that can guide your app launch efforts. These include:
- Who is the mobile app designed for?
- The problem that your target audience needs a solution
- How the app delivers value to users
- The tone, content style, and voice that resonates with your audience
- Best platforms to leverage for paid ads
2. Build a Dedicated Landing Page
Creating a dedicated landing page for your new app is another excellent way to generate buzz and build a massive fan following before its official launch. Your landing page should be simple but engaging, showcasing your app’s name, features description, screenshots, a signup form, and launch date.
The signup form helps you collect the email addresses of interested users, allowing you to send emails on your app’s progress and launch notifications. It also allows you to promote your new app by sending a preview of your app press to interested users and early adopters. You can also integrate your landing page with an A/B testing tool or analytics to check the effectiveness of your messaging strategy and optimize accordingly for the best results.
3. Optimize Your Product Page Description
Create your app’s description to be engaging and interesting to grab the attention of potential users and convince them to download it. Use the first lines of your description to pique the interest of users. Your description should help you promote your app and get people excited about downloading and using your app.
Follow best app store optimization practices by strategically incorporating keywords throughout your app description and listing. This will help your app rank higher in the app store, increasing the chance of it getting noticed by store editors and potential users. Not only does this make you stand a better chance of getting featured in other stores you’re looking to submit your app, but it also boosts your organic marketing efforts. This ensures your app shows up whenever users search on the app store using those key phrases.
4. Leverage Your Social Media Accounts
You should claim your social media accounts before launching the app and make use of them to generate interest and capture early sign-ups. Social media accounts can be used to showcase the application in many ways. For instance, you can share app development stages, solicit feedback, and collect ideas from target users.
Once your app launches, ensure that you change your social media bio links to direct your followers to the app store page. Don’t discount new social media platforms, such as Pinterest, when launching your app. Pinterest is an excellent visual platform that you can use to share with other mobile app developers the final stages of your app and gather suggestions for UX/UI improvements.
Leveraging the right marketing techniques can help hype your new app, increasing the excitement of potential users before and even after the launch. However, you need to ensure you have a stunning app that will stand out amidst the fierce competition and then promote it in the best possible ways to ensure success on launch day and post-launch.