Munro Footwear Group has created an integrated data foundation platform using Boomi’s AtomSphere platform to support its e-commerce transformation.
When COVID-19 hit prompting Munro Footwear Group (MFG) to temporarily close its stores, the manufacturer identified an urgent need to strengthen its existing online offering.
MFG chief technology officer Keng Ng prioritised building an intelligent digital back-end that would connect every business facet required to deliver customer experience and solve historical disconnect between the footwear industry and e-commerce.
“While a slightly too small or large top may not result in a return, the same cannot be said about footwear. For this reason, footwear remains one of the last retail categories to fully embrace online sales,” said Ng.
“This, along with flexibility with the internal complexities faced after acquisitions over the last, prompted us to a specialist to help connect our data requirements, integrate multiple systems, and provide us the to unplug and connect new ‘things’ so that changes to the business aren’t open-heart surgery each time,” said Ng.
MFG selected Boomi’s cloud-native integration platform as a service (iPaaS) to integrate the systems that constitute its brick-and-mortar and e-commerce operations.
MFG bridged its in-house retail application with Boomi’s enterprise resource planning (ERP) and ordering systems in less than a month.
As a result, MFG fast-tracked ‘ship-from-store’ capabilities across 26 pilot stores in a span of four weeks, facilitating business continuity during the pandemic.
MFG plans to roll out this service across its retail network by the end of 2022 based on the online revenue generated from these stores.
“The Boomi AtomSphere Platform enables us to connect operations so we have visibility and control over our data, allowing us to make real-time decisions and furthering our expansion online,” said Ng.
“These connections also helped us mitigate supply chain issues by enacting quick, tactile changes while some of our containers were held up in Asia for several months.”
With more than 200 integrations live, MFG now launches services faster, has resilient operations, and offers flexibility for new systems and applications in the business.
MFG will continue to prioritise building intelligence into the business and across all banners to ensure customer personalisation.
“There’s a lot of data that just lives in people’s minds. Our goal was to capture that information in a consistent way that drives real-time intelligence, whether it’s in the office, in the warehouse, or on the shop floor,” said Ng.
“Traditional retailers experienced a battering during COVID-19, with in and out lockdowns across the country testing the business viability of those heavily relying on brick-and-mortar. By using Boomi to create a central nervous system for its systems and data, Munro Footwear Group overcame these hurdles and kept pace with the digital economy,” said Boomi head of business development Australia and New Zealand Nathan Gower.
Munro Footwear Group (MFG) offers an extensive portfolio of trusted brands such as Midas, Django and Juliette, Colorado, and Diana Ferrari. With a retail and e-commerce network established, MFG has identified the strategies and technologies required to deliver what will be a market-leading experience in footwear.