Instagram gets a new typeface and a brighter logo gradient

What you need to know

  • Instagram has gained a new typeface, design system, and a slightly tweaked logo.
  • Its logo has been given a more vibrant gradient, making it “feel illuminated and alive.”
  • The new Instagram Sans typeface features various global scripts.

Instagram has refreshed its visual identity with a new font, a more vibrant gradient for its logo, and a fresh layout that prioritizes content. The visual refresh is essentially part of the service’s new branding and marketing strategies, which place an emphasis on “simplicity and self-expression.”

The Meta-owned service calls its new typeface “Instagram Sans,” which is obviously inspired by its logo and wordmark from 2010. Instagram said in a blog post that the new font will be used in its marketing campaigns and on its websites.

“Instagram Sans is also a new way for our global community to express themselves on Instagram in places like Stories and Reels,” the service said. “While designing this new typeface, our goal was to make Instagram Sans globally accessible.”

Instagram’s new design system (Image credit: Instagram)

Instagram Sans features multiple global scripts, thanks to Instagram’s collaboration with language experts worldwide to adapt the typeface to be more inclusive of other languages, including Arabic, Thai, and Japanese.

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