8Squad achieves 200% growth, reinforces senior ranks and joins Salesforce global financial services ecosystem

COMPANY NEWS: Today, 8Squad, a leading Australian boutique company, has been selected as a Salesforce global partner for Salesforce for Financial Services.

The new offerings are aligned to 8Squad’s experience and capability as a leader in customer digital transformation, combined with a proven track record of helping financial firms to Salesforce to drive digital business implement.

Additionally, 8Squad has announced that it received funding from Salesforce Ventures. Salesforce Ventures joins the share register with shareholders including Henstar IT Holdings and the original Clouding Around shareholders.

8Squad was recognised for its ability to provide innovative solutions that support Salesforce integrations in complex client technology environments.



“This is an exciting milestone and a testament to the quality of work we have implemented and the hard work of our talented, growing team,” said CEO and industry veteran Frank Cuiuli. Cuiuli started and successfully exited a previous Salesforce partner business which was acquired by IBM’s Bluewolf in 2012.

The funding will go towards 8Squad’s continued investment in innovative solutions for Australian businesses. 8Squad is currently expanding its services to include a Salesforce Center of Excellence, focused on driving continuously improving processes and service delivery on the Salesforce platform.

The funding will also assist 8Squad in further scaling its ability to align with Salesforce’s innovation in new areas such as Customer 360 for Financial Services and Service Innovation to boost customer satisfaction in the digital economy.

Investment in 8Squad’s people and unique culture has been a major part of their success to date. The funds will enable 8Squads to build their academy and associate programs to further develop their talent and expand their presence in new regions such as QLD and WA to meet the growing demand for Salesforce services locally.

“We have been able to achieve our growth and deliver strong results with a team all based within Australia, something we are extremely proud of,” said Cuiuli. One such new hire is Dinithi Ratnasekara who joined 8Squad from Accenture in June as commercial director and will lead the charge in 8Squad’s strategic markets.

“We have big plans in the coming financial year and beyond and the whole team is delighted to have support from Salesforce Ventures. We’re excited to continue to build on our momentum of tremendous growth and deepen our commitment to helping more organizations leverage the powerful capabilities of Salesforce and thrive in an ever-changing competitive landscape,” said Cuiuli.

About 8Squad

8Squad has been transforming businesses using Salesforce technology since 2019, following the acquisition and rebranding of Clouding Around. It is Australian-owned and operated and has successfully implemented over 1,000 Salesforce projects with a team of 100+ Salesforce professionals located in Melbourne, Sydney, Brisbane, Adelaide and Perth.

8Squad is widely recognised for its unique ways of working and our dynamic approach to solving today’s digital challenges. Our highly experienced onshore teams have in-depth technical skills and a proven track record in leveraging emerging technologies to deliver outstanding results. Committed to providing innovative solutions, 8Squad is built on a model of deploying small, nimble and agile teams that continuously evolve and adapt to meet changing business needs. This approach ensures that our customers are always getting the best possible outcomes for their technology investments which meet operational goals and drive sustainable long-term business success.

This approach has seen 8Squad brought into organizations to work with customers as a trusted advisor, helping them to navigate the typically complex path to successfully attain digital transformation.

About Salesforce Ventures

Salesforce Ventures helps enterprising founders build companies that reinvent the way the world works. Since 2009, we’ve invested in and partnered with more than 400 of the world’s most tenacious enterprise software companies from seed to IPO, including Airtable, Databricks, DocuSign, Guild Education, Hopin, monday.com, nCino, Snowflake, Snyk, Stripe , Tanium, and Zoom. Salesforce Ventures leverages our decades of expertise in the cloud and our long-term relationships with key decision-makers at thousands of businesses around the world to give our portfolio companies an unfair advantage, help them build credibility, and accelerate growth.

For more information, please visit https://www.salesforce.com/company/ventures/.

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